Apple last week unveiled its largest travel retail stores in Dubai, just in time to cash in on the expected summer vacation rush at the airports.
On June 14, Dubai Duty Free (DDF) officially opened two Apple store programmes at Dubai International T3, with the stores representing the largest Apple experience in travel retail.
DDF sold close to 50,000 iPhones and iPads in 2015 (38,057 iPhones and 10,657 iPads), and the world’s largest retailer in terms of sales announced sales of Dh6.892 billion ($1.888 billion) for 2015. The retailer’s iPhone sales made up for almost 30 per cent of its overall mobile phones sales while iPads accounted for almost 35 per cent of all tablet PCs sold by Dubai Duty Free in 2015.
Two big dedicated stores, therefore, make perfect sense for DDF, with the retailer saying it believes Apple brand’s sales could contribute as much as Dh220m ($61m) in sales by the end of this year, according to Colm McLoughlin, Executive Vice Chairman and CEO.